About Pinch Social
Social is where preference is shaped and demand is won.
Pinch Social creates social systems that influence preference, capture demand, and drive measurable growth.
Bringing exhibitions like Uncertain Ground by Linda Rotua Sormin to life online for the Gardiner Museum, driving awareness, visitation, and community engagement
Focus on outcomes
Not content. A system.
We approach social media as a commercial system, where creative, paid distribution, and audience strategy work together to support brand growth, customer acquisition, and conversion. Most social media marketing focuses on activity. We focus on outcomes.
For Intel, we built a connected social ecosystem that combined gaming culture, creators and storytelling to strengthen trust in the brand, modernize perception, and influence how consumers evaluate and choose technology.
Building trust through authentic engagement with gaming communities
Making innovation personal through emotionally resonant storytelling
Reinforcing Intel's role as a future-focused technology leader through gaming culture
- Creative built to influence buying decisions
- Paid social designed to capture real demand
- Every element connected to how customers discover, evaluate, and choose
- Content structured to support brand awareness and conversion
Part of something bigger
Specialist, backed by scale.
Pinch Social is part of the 5th business® Group of Agencies, a collective of strategy, public relations, demand generation, and social media firms.
Aligned Strategy
Social media strategy aligned to broader marketing goals
Integrated Campaigns
Integrated campaigns across PR, digital, and paid media
Scalable Programs
Scalable programs for multi-location and growth-stage brands
We operate as a focused social partner, supported by a broader system built for performance.
Whether it's hospitality, healthcare or technology, our approach starts with strategy and ends with business impact.
Built for brands that need results.
We work with companies across consumer and B2B categories. Wherever social media plays a critical role in driving awareness, consideration, and sales, we're working.
Our Process
How we drive growth through social.
Our work is structured around three core functions:
Influence Preference
Social media strategy and content that builds brand awareness and positions your product as the preferred choice.
Capture Demand
Paid social, audience targeting, and retargeting strategies that convert attention into leads, traffic, and sales.
Drive Measurable Growth
Ongoing optimization, analytics, and performance tracking to improve efficiency and scale business results over time.
The Social-to-Pipeline Gap in B2B Marketing.
Social media activity, without pipeline. What's missing?
Read the Report