Who We Are

What We’re About

Founded in 2015, Pinch Social is Toronto’s leading boutique agency specializing in Social Media and Digital Strategy. We also organize and host Social Media Week Toronto and specialize in social-first events and live experiences.


We have worked with organizations big and small across all sectors and industries including retail, consumer products, hospitality, media and entertainment, fashion, business-to-business, professional services, healthcare and more.


We have a passion for mission-based marketing, and lifestyle brands that advocate for wellness and social good.


What makes us unique? More than a creative agency – we’re fully analytics and results-driven, and use a data-based approach in all we do. For us, social media is a daily science experiment, and we continuously feed those insights back into the process.


We’re left brain and right brain. We’re whole brain

Social Media Management0

Digital & Social Media Strategy0

Written & Visual Content Creation0

Paid Campaign Strategy & Execution0

Consulting, Training & Custom Workshops0

Event Production - Full Service End-to-End0

Founder & Lead Strategist

Michelle Pinchev

Director, Client Success

Elle Bulger

Senior Content Specialist

Conor Cicci

Events & Project Manager

Tawny Dhaliwal

Paid Social Specialist

Julia Manoim

Photographers, Videographers, & Graphic Design

Creative & Design

Growth, Community Management & Customer Support

Community Engagement

Partner & CWO (Chief Woof Officer)

Bubbles & Albus


Reach the right people through good content and social.