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ABOUT US
Who We Are
What We’re About
Founded in 2015, Pinch Social is Toronto’s leading boutique agency specializing in Social Media and Digital Strategy. We also organize and host Social Media Week Toronto and specialize in social-first events and live experiences.
We have worked with organizations big and small across all sectors and industries including retail, consumer products, hospitality, media and entertainment, fashion, business-to-business, professional services, healthcare and more.
We have a passion for mission-based marketing, and lifestyle brands that advocate for wellness and social good.
What makes us unique? More than a creative agency – we’re fully analytics and results-driven, and use a data-based approach in all we do. For us, social media is a daily science experiment, and we continuously feed those insights back into the process.
We’re left brain and right brain. We’re whole brain
Founder, Managing Director & Lead Strategist
Michelle Pinchev
Partner & Accounts Director
Elle Bulger
Senior Manager, Social Analytics & Account Lead
Andrew Mcintosh
Senior Social Media Manager & Account Lead
Louisa Graça
Account Coordinator & Social Media Manager
Shamim Aghar
Director, Paid Media
Julia Manoim
Account Lead & Community Manager
Delainey Ives
Graphic Designer & Creative Lead
Vicky Pham
Content Specialist & Community Manager
Johnathan Dutt
Copywriter & Community Manager
Kaitlyn Gardner
Account Lead & Community Manager
Mitula Shanwal
Account Lead
Chloe Onilla
Events & Project Manager
Tawny Dhaliwal
Director of Snuggles
Albus
Junior Barking Advisor
Chief Woof Officer
Senior Distracting Managers
Theo & Berkley
Attention Seeking Specialists
Gon & Killua
Directors of Meowing
Walter & Cleo
Junior Barking Advisor
Ginny
Scratch Specialist
Kobe