The We The North branding was born from a simple concept and idea from creative agency, Sid Lee. When the Raptors were searching for new branding ideas, they asked four agencies to submit proposals, and when Sid Lee presented their We The North concept, it...
Guest Writer, Chanele McFarlane Think about the last few pieces of content you posted on social media – would it appeal to more than just one group of people? Is the content easily accessible to everyone? If you answered no, it’s time for you to really consider...
Guest writer, Dana Dragomir Pinterest is a digital scrapbooking tool that has more than 100 million active users today. It’s the fastest growing social media platform, with conversion rates that surpass those of its competitors by 22%. Content sharing in the form of rich pins and...
Guest writer, Dana Dragomir Whether you’re a global brand like Coca-Cola, or an e-commerce business that ships globally – your entire internet presence was likely carefully crafted to handle the world from day 1. On the other hand, if you are a small business looking to...
Guest writer, Anna Tymoshchuk Content Marketing is part of a business process which defines a company’s goals and strategic objectives for creating and distributing engaging and educational content to a specific target audience. This leads to an increase in consumer demand for a product. According to the...
Founder & Lead Strategist of Pinch Social, Michelle Pinchev, appeared on air with CBC and Metro Morning on the week of SMWi Toronto. Missed the interview and want to learn Michelle's insights and thoughts on bringing Social Media Week back to Toronto? Watch the video below and...
Staying on top of the ever-changing world of trends is essential in the marketing community, and holds true for any category. Shelby Walsh, President of Trend Hunter, will share a range of top trends occurring, including topics such as mobile marketing, personalization, big data and...
The massive adoption of Internet-based technologies, devices, and social media for information dissemination, gathering, and human interaction has outpaced the marketer’s ability to sway true measurable influence for the brand he or she represents in this medium. In short, the Internet is too big for...
It has been said that millennials, brands and social media marketers could all learn a thing or two from 74 year-old city Councillor Norm Kelly. His twitter presence has taken Toronto by storm and even captured the attention of followers around the world. Since 2014, “Norm” has made headlines for...
When social media emerged in 2007, businesses scrambled to figure out how and where it fit into their marketing. Eight years later, we’re wrestling with some of the same questions, and many new ones. How do we build a strategy that drives business results? What...