Guest writer, Dana Dragomir Whether you’re a global brand like Coca-Cola, or an e-commerce business that ships globally – your entire internet presence was likely carefully crafted to handle the world from day 1. On the other hand, if you are a small business looking to...
Guest writer, Anna Tymoshchuk Content Marketing is part of a business process which defines a company’s goals and strategic objectives for creating and distributing engaging and educational content to a specific target audience. This leads to an increase in consumer demand for a product. According to the...
Founder & Lead Strategist of Pinch Social, Michelle Pinchev, appeared on air with CBC and Metro Morning on the week of SMWi Toronto. Missed the interview and want to learn Michelle's insights and thoughts on bringing Social Media Week back to Toronto? Watch the video below and...
Staying on top of the ever-changing world of trends is essential in the marketing community, and holds true for any category. Shelby Walsh, President of Trend Hunter, will share a range of top trends occurring, including topics such as mobile marketing, personalization, big data and...
The massive adoption of Internet-based technologies, devices, and social media for information dissemination, gathering, and human interaction has outpaced the marketer’s ability to sway true measurable influence for the brand he or she represents in this medium. In short, the Internet is too big for...
It has been said that millennials, brands and social media marketers could all learn a thing or two from 74 year-old city Councillor Norm Kelly. His twitter presence has taken Toronto by storm and even captured the attention of followers around the world. Since 2014, “Norm” has made headlines for...
When social media emerged in 2007, businesses scrambled to figure out how and where it fit into their marketing. Eight years later, we’re wrestling with some of the same questions, and many new ones. How do we build a strategy that drives business results? What...
Our first panel discussion of SMWiTO 2016 explored the topic “From Insights to Action: Changing the Conversation One Tweet at a Time”. The panel was presented by Twitter Canada. What can one tweet mean to a person’s view of themselves and their self confidence? Learn how Dove...
WHY I SOCIAL PODCAST: THE EVOLUTION OF INFLUENCER MARKETING IN 2016 – A SIT DOWN WITH PINCH SOCIAL FOUNDER MICHELLE PINCHEV A few months ago, SMWi Toronto host and founder of Pinch Social, Michelle Pinchev sat down with the Why I Social Podcast in New York City talk everything...
Jamie is the Head of Brand Strategy at Twitter Canada, where he partners with top marketers to build ideas that create impact during moments that matter. He is an award-winning marketer specializing in brand strategy, digital marketing and social media. Prior to joining Twitter, Jamie was the Director of...