Guest Writer, Rashi Bindra The social media space continues to evolve and emerge with many platforms which we feel we need to have. We spend more time integrating these platforms in our marketing mix and less time in understanding which tool works best for our brand,...
With over 100 million daily active users and 7 billion video views daily, Snapchat has become a social media powerhouse since it’s conception in late 2012. Hovering our thumbs over our expensive devices while swiping, tapping or scrolling through real-time marketing interactions has become second nature...
Guest Writer, Chanele McFarlane With the first Twitter Party rumoured to have been hosted in 2008 by a mommy blogger, it’s hard to believe that it’s been almost 10 years since Twitter Parties first entered the scene. Both large brands and small businesses alike embraced this...
Guest Writer, Dana Dragomir Social commerce is an essential emerging topic in online marketing these days. With social media becoming more and more embedded in the fabric of our lives, companies like Facebook are shifting their attention to monetizing their platforms not only from advertising dollars...
Social Media has changed our lives in many ways; from the rapid rate at which we consume information, to our ability to stay in touch with friends overseas, to the way we network and date. Self-esteem is one area that many feel has been influenced by...
Hopefully by now you’ve learned about the great speakers and spaces we have lined up for Social Media Week in Toronto 2016. We’re excited to announce that we’ll also be giving away swag bags to our All Access Pass holders! We’ve been working with our sponsor BRAND BLVD to...