Using photos in your social media posts will improve your results dramatically - tweets with photos receive 150% more retweets than tweets without images, and viewers are 5X more likely to remember content with a relevant image. In order to take your social media game...
The influence that social media personalities have on consumer habits continues to grow and dominate. If you’re thinking of running an influencer campaign on social media, but are having trouble starting, consider addressing this basic question: how do I choose the right influencer to showcase...
Many of us follow social media to find out about the next big thing. Luckily, Toronto is filled with Instagrammers highlighting different aspects of the city we live in and love. From photography, to beauty and fashion to all the amazing #TorontoEats, Toronto is buzzing...
Pinch Social’s Founder and Lead Strategist Michelle Pinchev recently shared some insights with 24 Hour Toronto’s Sean Fitzgerald about Snapchat in this fun article particularly tailored to the over 30/professional crowd. With reportedly over 150 million daily users and more joining by the day, Snapchat is well-established as a social...
15 WOMEN TO WATCH AT SMWi Toronto One of the greatest aspects of #SocialMedia is the diversity of thought leadership behind it. As a new and quickly developing field, it transcends many traditional social and cultural boundaries. We at SMWi Toronto are proud to have such...
Guest Writer, Rashi Bindra The social media space continues to evolve and emerge with many platforms which we feel we need to have. We spend more time integrating these platforms in our marketing mix and less time in understanding which tool works best for our brand,...
With over 100 million daily active users and 7 billion video views daily, Snapchat has become a social media powerhouse since it’s conception in late 2012. Hovering our thumbs over our expensive devices while swiping, tapping or scrolling through real-time marketing interactions has become second nature...
Guest Writer, Chanele McFarlane With the first Twitter Party rumoured to have been hosted in 2008 by a mommy blogger, it’s hard to believe that it’s been almost 10 years since Twitter Parties first entered the scene. Both large brands and small businesses alike embraced this...
Guest Writer, Dana Dragomir Social commerce is an essential emerging topic in online marketing these days. With social media becoming more and more embedded in the fabric of our lives, companies like Facebook are shifting their attention to monetizing their platforms not only from advertising dollars...
Being from Toronto, we’re well aware of the relationship between sports and social media. Recent campaigns have rallied around huge success from our beloved teams and gone viral. The Raptors “We The North” and Blue Jays “#ComeTogether” are the most notable. If you didn’t pay...