Keynote: “Raccoons And Invisible Things: A Year Of Social Wins and Fails At BuzzFeed Canada” with Buzzfeed Canada Editor, Craig Silverman

RACOONS AND INVISIBLE THINGS: A YEAR OF SOCIAL WINS AND FAILS AT BUZZFEED CANADA

Date & Location: TIFF Bell Lightbox, Cinema 1 | Tuesday, June 7th 

BuzzFeed is known around the world for its shareable content, mastery of social media platforms, and for using data and experimentation to inform its work. BuzzFeed Canada editor Craig Silverman will share what the team has learned after bringing the BuzzFeed model to Canada almost exactly a year ago. Find out what kind of social content connects with Canadians, and how their social media and content strategy has evolved.

ABOUT CRAIG SILVERMAN

Craig Silverman (@CraigSilverman) is and award-winning journalist and author and the founding editor of BuzzFeed Canada. He is the former managing editor of PBS MediaShift and has been a columnist for The Globe And Mail, Toronto Star, and Columbia Journalism Review. His journalism and books have been honored by the Mirror Awards, U.S. National Press Club, National Magazine Awards, Canadian Journalism Foundation, Canadian Online Publishing Awards, and Crime Writers of Canada.