SMWI toronto Tag

On Twitter Being a Marketing Tool

Guest Writer, Rashi Bindra The social media space continues to evolve and emerge with many platforms which we feel we need to have. We spend more time integrating these platforms in our marketing mix and less time in understanding which tool works best for our brand,...

Snap Into It: Why Your Business Should Use Snapchat 👻

With over 100 million daily active users and 7 billion video views daily, Snapchat has become a social media powerhouse since it’s conception in late 2012. Hovering our thumbs over our expensive devices while swiping, tapping or scrolling through real-time marketing interactions has become second nature...

Why Twitter Parties Are Still a Valuable Marketing Tactic

Guest Writer, Chanele McFarlane With the first Twitter Party rumoured to have been hosted in 2008 by a mommy blogger, it’s hard to believe that it’s been almost 10 years since Twitter Parties first entered the scene. Both large brands and small businesses alike embraced this...

Social Psychology Fundamentals For Social Commerce

Guest Writer, Dana Dragomir Social commerce is an essential emerging topic in online marketing these days. With social media becoming more and more embedded in the fabric of our lives, companies like Facebook are shifting their attention to monetizing their platforms not only from advertising dollars...

CBC Metro Morning Interviews SMWi Toronto Executive Director

Founder & Lead Strategist of Pinch Social, Michelle Pinchev, appeared on air with CBC and Metro Morning on the week of SMWi Toronto. Missed the interview and want to learn Michelle's insights and thoughts on bringing Social Media Week back to Toronto? Watch the video below and...

6 Questions with SMWi Toronto Board Member, Steven Branco

Steven Branco is currently the Director of Communications & Digital Innovation at Buzz PR. He provides digital expertise to our advisory board, and we’re thankful for his contributions to SMWi Toronto.  We sat down for #6Questions with Steven as we continue to get to know our advisory board...

Our SMWi Toronto Vision

The financial centre of Canada and one of North America’s top cultural hubs, Toronto is a world-class city with thriving industries spanning technology, science, media, sports and entertainment, not-for-profit, telecommunications and more. A lot has changed in Toronto since 2013, when Social Media Week last took place...