Digital Marketing Tag

On Twitter Being a Marketing Tool

Guest Writer, Rashi Bindra The social media space continues to evolve and emerge with many platforms which we feel we need to have. We spend more time integrating these platforms in our marketing mix and less time in understanding which tool works best for our brand,...

Snap Into It: Why Your Business Should Use Snapchat 👻

With over 100 million daily active users and 7 billion video views daily, Snapchat has become a social media powerhouse since it’s conception in late 2012. Hovering our thumbs over our expensive devices while swiping, tapping or scrolling through real-time marketing interactions has become second nature...

Why Twitter Parties Are Still a Valuable Marketing Tactic

Guest Writer, Chanele McFarlane With the first Twitter Party rumoured to have been hosted in 2008 by a mommy blogger, it’s hard to believe that it’s been almost 10 years since Twitter Parties first entered the scene. Both large brands and small businesses alike embraced this...

Social Psychology Fundamentals For Social Commerce

Guest Writer, Dana Dragomir Social commerce is an essential emerging topic in online marketing these days. With social media becoming more and more embedded in the fabric of our lives, companies like Facebook are shifting their attention to monetizing their platforms not only from advertising dollars...

Pro Athletes on Social Media: A Difficult Dichotomy

Being from Toronto, we’re well aware of the relationship between sports and social media. Recent campaigns have rallied around huge success from our beloved teams and gone viral. The Raptors “We The North” and Blue Jays “#ComeTogether” are the most notable. If you didn’t pay...

5 Instagram Tips to Grow Your Brand’s Following

Guest Writer, Dana Dragomir If you are new to the Instagram world or just looking to supercharge your following, here are 5 tips guaranteed to help you attract new followers for your brand. Cross-promote your Instagram While you may not have a robust Instagram following (yet), you may...

What You Can Learn from the #WeTheNorth Branding

The We The North branding was born from a simple concept and idea from creative agency, Sid Lee. When the Raptors were searching for new branding ideas, they asked four agencies to submit proposals, and when Sid Lee presented their We The North concept, it...

Why Diversity Matters in Social Media

Guest Writer, Chanele McFarlane Think about the last few pieces of content you posted on social media – would it appeal to more than just one group of people? Is the content easily accessible to everyone? If you answered no, it’s time for you to really consider...

Is Pinterest Right for Your Brand?

Guest writer, Dana Dragomir Pinterest is a digital scrapbooking tool that has more than 100 million active users today. It’s the fastest growing social media platform, with conversion rates that surpass those of its competitors by 22%. Content sharing in the form of rich pins and...