Pinch Social

NOW HIRING: Creative Social Media Content Specialist (Contract)

OVERVIEW  Calling all future creative directors!  We’re looking for an individual who possesses a rare combination of creative skills – a resourceful, Jack (or Jill) of-all-trades with an entrepreneurial spirit to join our small and scrappy team. Social media is what we do! Pinch Social is the...

4 Tips to Up Your Smartphone Photography Game on Social Media

Using photos in your social media posts will improve your results dramatically - tweets with photos receive 150% more retweets than tweets without images, and viewers are 5X more likely to remember content with a relevant image.   In order to take your social media game...

The Pros and Cons of Macro and Micro-Influencers

The influence that social media personalities have on consumer habits continues to grow and dominate.  If you’re thinking of running an influencer campaign on social media, but are having trouble starting, consider addressing this basic question: how do I choose the right influencer to showcase...

7 Themes at Toronto’s Social Media Week

Toronto’s Social Media Week, presented by Pinch Social, showcased a multitude of trends and insights in the social media field. Here are our top 7 themes gleaned from #SMWTO 2017: Content is Still King, but Distribution is Queen. Diply, Buzzfeed and lots of other publishers...

Top Toronto Instagrammers to Follow

Many of us follow social media to find out about the next big thing. Luckily, Toronto is filled with Instagrammers highlighting different aspects of the city we live in and love. From photography, to beauty and fashion to all the amazing #TorontoEats, Toronto is buzzing...

7 Social Media-Worthy Food Joints to Try on King Street West

It is no secret that Toronto’s entertainment district is home to some superb food joints, and social media is key for the development of their reputation and for Torontonians finding them.  At Pinch Social, we often say “phone eats first!” - because food can be...

7 Social Media & Health/Wellness Resolutions for 2017

With 2017 underway, It’s time to get those new year’s resolutions in order. Here are 7 ways you can become a social media rockstar AND take care of your well-being in 2017: 1. Tweet 1 relevant article everyday You don’t have to come up with witty tweets...

Pinch Social & the 12th Annual #AndyKimChristmas Concert!

This year, we at Pinch Social are proudly partnering with the #AndyKimChristmas concert - a benefit concert that showcases Canadian musical talent founded by legendary musician, Andy Kim. (You will recognize Andy Kim’s top hits including Sugar Sugar, Rock Me Gently and Baby I Love...