Author:Connor Bunn

What You Can Learn from the #WeTheNorth Branding

The We The North branding was born from a simple concept and idea from creative agency, Sid Lee. When the Raptors were searching for new branding ideas, they asked four agencies to submit proposals, and when Sid Lee presented their We The North concept, it...

Why Diversity Matters in Social Media

Guest Writer, Chanele McFarlane Think about the last few pieces of content you posted on social media – would it appeal to more than just one group of people? Is the content easily accessible to everyone? If you answered no, it’s time for you to really consider...

Is Pinterest Right for Your Brand?

Guest writer, Dana Dragomir Pinterest is a digital scrapbooking tool that has more than 100 million active users today. It’s the fastest growing social media platform, with conversion rates that surpass those of its competitors by 22%. Content sharing in the form of rich pins and...

5 Ways to Amplify Your Content Marketing Efforts

Guest writer, Anna Tymoshchuk Content Marketing is part of a business process which defines a company’s goals and strategic objectives for creating and distributing engaging and educational content to a specific target audience. This leads to an increase in consumer demand for a product. According to the...

CBC Metro Morning Interviews SMWi Toronto Executive Director

Founder & Lead Strategist of Pinch Social, Michelle Pinchev, appeared on air with CBC and Metro Morning on the week of SMWi Toronto. Missed the interview and want to learn Michelle's insights and thoughts on bringing Social Media Week back to Toronto? Watch the video below and...

#WeTheNorm: A Conversation with Councillor Norm Kelly

It has been said that millennials, brands and social media marketers could all learn a thing or two from 74 year-old city Councillor Norm Kelly. His twitter presence has taken Toronto by storm and even captured the attention of followers around the world. Since 2014, “Norm” has made headlines for...