Author:Pinch Social

Is Pinterest Right for Your Brand?

Guest writer, Dana Dragomir Pinterest is a digital scrapbooking tool that has more than 100 million active users today. It’s the fastest growing social media platform, with conversion rates that surpass those of its competitors by 22%. Content sharing in the form of rich pins and...

5 Ways to Amplify Your Content Marketing Efforts

Guest writer, Anna Tymoshchuk Content Marketing is part of a business process which defines a company’s goals and strategic objectives for creating and distributing engaging and educational content to a specific target audience. This leads to an increase in consumer demand for a product. According to the...

CBC Metro Morning Interviews SMWi Toronto Executive Director

Founder & Lead Strategist of Pinch Social, Michelle Pinchev, appeared on air with CBC and Metro Morning on the week of SMWi Toronto. Missed the interview and want to learn Michelle's insights and thoughts on bringing Social Media Week back to Toronto? Watch the video below and...

#WeTheNorm: A Conversation with Councillor Norm Kelly

It has been said that millennials, brands and social media marketers could all learn a thing or two from 74 year-old city Councillor Norm Kelly. His twitter presence has taken Toronto by storm and even captured the attention of followers around the world. Since 2014, “Norm” has made headlines for...